1. OBJECTIVES OF PARTICIPATION:

Trade Fair participation is an important promotional tool for the implementation of export strategy
(Annex I). To maximize returns it is essential that Pakistan's participation in fairs be focused, well organized
and properly followed up. These guidelines seek to ensure this. These guidelines and criteria will form the
basis of participation in exhibitions & fairs managed by TDAP/Associations and where TDAP
funding/contribution is involved. The overall objectives to be achieved from such promotional events are:
a. To maximize exports and market shares with the help of experienced exporters with
critical mass/product range & a proven track record.
b. To promote new & medium to small size exporters (SMEX) having a successful track
record of aggressive growth, irrespective of the size of current level of export.
c. To increase geographical spread in developed countries, of our exports in the core and
developmental categories, with the help of experienced & medium to large size exporters
with an aggressive track record of growth.
d. To increase geographical spread in non-developed countries for the core products with the
help of medium to large size and small, but aggressive, entrepreneurial exporters.
e. To increase exports of our developmental categories in selected geography with
exporters/businessmen of medium to large size with proven track record of success in
similar geographical areas abroad or in Pakistan as far as possible.
f. To support exposure of Pakistan's exports in regional trade blocks.
g. To encourage women entrepreneurship.
h. To project a correct, modern & enterprising image of Pakistan as an exporting country.
i. Whatever we do, we do with excellence.