There will be three types of participation:

a. MANAGED FAIRS: Organized and funded by TDAP, with participation fee depending on

the nature of fair.

b. ALLOCATED FAIRS: Organized by selected Trade Bodies with partial funding by TDAP.

c. FREE CHOICE FAIRS: Chosen and organized by selected Trade Bodies at their own

expense.

Keeping budgetary provisions in view, Managed fairs shall be

selected on the following basis:

a. Preferably product specific rather than general fairs (except for reasons of bilateral

relations).

b. Preference will be given to products and markets in close alignment with current

export strategy (Annex I). Selection/preference of events will be guided mainly by:

i. Event traffic

ii. Age of event

iii. Number of Participants

c. Selection of events will essentially be of those that maximize exports and not on the

basis of historical participation (except for reasons for bilateral relations)

d. It is anticipated that almost 70 events will be participated in each year as per

following distribution of product category.

Textile & Garments 14

Other Core 16

Developmental 10

Other / General 8

Geographic Diversification 14

Regional Pacts 6

Misc. 2

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(Note: A year will mean fiscal year July to June)

For all applicants, the following will apply:

a. No exporter will be eligible for TDAP's support in excess of 2 fairs in a year.

b. For managed and allocated fairs, an exporter or his firm/sister concern will be considered

for selection with normal TDAP subsidy in the same event for three times only. Sister

concerns are those where one or more directors are commonly identified by the NIC. For

participation for the fourth time subsidy will be reduced by 50%, while after that 100%

expenditure will be borne by the exporter. The selection, however, in these cases (fourth

& thereafter) will be subject to availability of space.

c. Adequate production capacity, quality of products (ISO & SA certified will be preferred),

availability of brochures & literature (especially in language of host country).

d. Any instance of misconduct, unjustified absence OR poor presentation in a previous

participation will render applicant ineligible.

e. Adverse decision in a trade dispute by a commercial court will render applicant ineligible.

f. Every selected exhibitor will declare the exact value of the exhibits. However, if his

exhibits are declared under invoiced by the customs authorities of the country of the

event, he will not be allowed participation in any future event organised by TDAP.

g. Advertisement of all planned events will be made in leading papers every six months for

the coming next 18 months’ schedule.

h. Advertisement of each event will be released eight months before the date of the event.

between Rs. 2-20 million; and

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from Rs. 20-40 million. A suitable insertion, in this regard, will be made in all the

advertisements asking the exporters to indicate the category against which they intend to

apply.

d. 15% of participants will be new exporters and women entrepreneurs where preference

will be given to manufacturing exporters. At least one-woman entrepreneur will be

encouraged to join every event as an exhibitor/exporter. Method of selection as for (c)

above. (New Exporter means a firm which intends to enter the field of exports).

(a) For Export Enhancement

i. Based on applications received, exporters / businessmen will be selected in descending order of

their last year's exports or the local sales in the case of new exporters.

ii. Product range should be appropriate to the event.

iii. Must have acceptable level of quality control, grading, packaging facilities & production capacity

to support emerging export opportunities. This will be verified by a team comprising:

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Criteria will be same as for Developmental Categories. The exporters that TDAP will subsidize

however, will be of product sectors that have registered a growth rate of minimum of 10% p.a. in the

last 5 years on total Pakistan basis.

i. Product range to support will consist of Core or Development products and any other that

local Mission may suggest as capable of "significant" import into the country as per country

product portfolio OR focus.

ii. Exporters will consist of only those from amongst top 20 for the sector on an all Pakistan

basis. Amongst these, preference will be given to those who have previous exports to this part

of the geography for any product.

As for Geographic diversification.

a. For each trade fair TDAP shall designate a Project Officer as soon as the event is included in the

calendar of events.

b. The role of Project Officer is detailed at Annex V while that of Trade officer/Pakistan Embassy

at Annex VI (It is not, however, necessary for TDAP to nominate Project Officers to visit every

fair assigned to them).

4.1 Participation Methodology will follow the planning calendar as per Annex IX.

4.2 All applicants shall provide their particulars in prescribed form (Annex II).

4.3 Selected applicants will attend a pre-participation briefing, at their own cost, on the date and place

determined by TDAP. Anyone found absent without an acceptable reason any not be allowed

participation.

4.4 An indicative schedule of weight that will be transported at TDAP’s expense is given at Annex III.

4.5 Shipments would be made on door to door basis.

4.5.1 The shipment of outgoing and incoming consignment will be made by sea to reduce freight

cost. In case the exporter fails to meet the deadline fixed by TDAP for shipment of exhibits

and his consignment is shipped by air, he will have to pay the differential amount of the

freight between sea & air, as well as 50% of the total amount to be incurred on clearance of

the exhibits both in Pakistan and abroad. Participants wishing to ship their goods on return

by air shall do so at their own expenses.

4.5.2 For managed fairs, TDAP will allow permissible freight of exhibits for display purpose only.

Those exhibitors, who however wish to sell would be required to arrange the shipment of

goods meant for sale and will pay the freight, insurance, custom duties and other taxes, if any,

for the products at their own.

4.5.3 The goods sent by TDAP for display purpose would not be allowed to be sold out and will be

shipped back after the exhibition.

4.6 The C & F agent will indemnify TDAP against any delay in the shipment of exhibition goods.

4.7 At the end of the fair, each participant shall provide to the Director Pavilion participation report as

per Performa at Annex IV. Any participant not providing the report may be debarred from future

participation.

4.8 For issuance of visa recommendation letter every selected party would submit applications for two

representatives but the visa recommendation letter would only be issued if the concerned Association

or Chamber give guarantee that the representative would return back before the expiry of visa.

However, the guarantee letter from the Chamber or Association would not be the only basis for

Bureau’s recommendation and the visa cell of the Bureau would follow the procedures indicated in

the Guidelines.

4.9 The replacement would only be acceptable if the party has a valid visa or it gives a guarantee that it

would get visa. Secondly the replacement would only be made if the export performance of the party

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remains within 10% of the party to be replaced. Thirdly the replacement would be made if mutual

acceptance of both the parties is given to the Bureau. Moreover, the cut off date for replacement &

refund of participation fees for each event will be notified in the selection letter and replacement or

refund will not be allowed after this date. In case of replacement of any party after the shipment of

the exhibition goods, the selected party will have to make arrangement to send the exhibits at its

own.

a. In consultation with relevant Trade Bodies (a term that includes FPCCI, Chambers and Trade

Associations) TDAP shall select certain fairs that will be organized by the nominated Trade Body

but, partially subsidized by TDAP. TDAP's subsidy shall cover 50% of space rent and

construction cost only. Subsidy shall be given in advance to the Association provided that it

provides proof of advance payment for full cost of space for the respective fair. After conclusion

of the event, the Trade Body will submit attested / verified vouchers by the Embassy along with a

detailed performance report about the event. Any Trade Body which fails to provide the attested

& verified account of expenses and report eight weeks of the close of the event will not be

allowed any further support from the TDAP for any future event.

b. No subsidy shall be provided for Fairs where spot sales are allowed.

c. Allocation of such fairs to the Trade Bodies will be made 12 months prior to commencement of

the fair.

d. Trade Body will be required to attend the fair allocated to it, unless it informs TDAP of its

inability to attend it, along with its reasons, at least six months before fair commencement.

Failure to participate without timely intimation to TDAP, will lead to the Trade Body's

disqualification for a period of two years.

a. Criteria for selection of participants by the Trade body will be as per 3.2 above.

b. Details of exhibitors will be provided to the TDAP 3 months before the commencement of the

event on the format in Annex VII.

c. The planning process in Annex IX will be followed by the Trade body and copy provided to

TDAP 6 months prior to commencement of the fair.

d. Samples will be duly screened by Trade Body (TDAP can make random check).

e. Proper sales literature will be prepared (TDAP can make random check).

f. One of the participants shall be designated as Team Leader.

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a. Within 15 days of the closing of the fair, the Team Leader shall provide to TDAP a Participation

Report as per Annex VIII. The report will include invoice of space rent and other expenses

supported by vouchers. Failure to provide the report, or the invoice, may lead to the Trade Body's

disqualification for any further support from TDAP until the matter is clarified and

expenses/report rendered to the satisfaction of TDAP.

b. Trade Officer / Pakistan Mission shall also send a report to TDAP within 15 days of the closing

of the fair, covering effectiveness of participation, presentation and conduct of participants, and

Embassy's recommendations regarding future participation.

a. Trade bodies may attend at their own initiative fairs that are neither managed nor allocated. Their

intent to participate, however, must be conveyed to TDAP and the Pakistan Mission at least 3

months in advance. If they do not do so, they will not be allowed to use Pakistan’s name.

b. The trade body will ensure that participation is of a respectable standard, worthy of our national

image.

c. The trade body and the Pakistan mission shall send a participation report to TDAP within ten

days upon conclusion of the fair and list of participants as per Annex IV.

d. Matters covered under Allocated Fairs, as far as applicable to planning and execution of Free

Choice Fairs, may be considered “guidelines”.

a. Textile products 50%: 50%

b. Core Products 60%: 40%

c. Development Products 70%: 30%

For new exporters, women entrepreneurs and events in ‘new geographic areas’ as per export strategy

(Annex I) the subsidy level will be 80%: 20% for all three categories.

Export Promotion Bureau will give 50% subsidy on Space rent and stand construction cost

only. For new exporters/women entrepreneurs and events in ‘new geographic areas’ as per export

strategy (Annex I) the subsidy level will be 80% for space rent only.